FLAVOUR TREND FORECAST FOR 2024
Take a journey into the future of flavour. Our team of natural flavour experts have connected the dots to pull together the bravest flavour trends for the year ahead.
We’ve tracked down countless online research platforms, trawled the supermarkets, not to mention eating and drinking our way through countless cafes, bars and restaurants across the globe.
Explore our top flavour tips below:
NEWFOUND NOSTALGIA
Consumers love a trip down memory lane. Make sure you revisit popular flavours from the past, but with an added newfound twist. Nostalgic dessert flavours are big, but now it’s time to get braver with a new spin. Bring old flavours into 2024.
Put your own spin on: Marzipan, Custard, Sherbet, Gingerbread & Candy Floss.
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FOREVER FLORAL
Floral has officially hit the mainstream. Floral and botanicals have been around for a while, but mainly in the premium sectors. It’s now being seen with much wider distribution. These floral flavours can be a little different, so make sure you pair with something fruity.
Start blossoming with: Elderflower, Rose, Orange Blossom, Hibiscus & Geranium.
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CREATIVE CARAMEL
Salted caramel, and now caramelised biscuit. There is simply no stopping the popularity of caramel based flavours. Anything with caramel seems to be going down a storm. Make sure you are being creative with caramel.
Sweeten up with: Salted Caramel Latte, Caramelised Apple, Blonde Chocolate, Caramelised Biscuit & Dulce De Leche.
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BARBIE WORLD
Hear us out on this one. This isn’t just about Barbie. It’s about joining in with pop culture and mainstream trends. Create a flavour to join in with the conversation – just make sure it’s the right one. Timing is everything with this trend.
Start creating your own with: Smokey Caramel, Neopolitan, Toasted Popcorn, Jalapeno & Spiced Apple.
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FOR REAL FRUITS
Consumers are increasingly looking for natural flavour profiles and moving away from the sweeter confectionery styles. Authenticity is a big deal in food and drink in 2024. Make sure your flavours taste just like the real thing.
Keep it real with: Pineapple Puree, Blueberry Puree, Passion Fruit Puree, Raspberry Puree & Apricot Puree.
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A BRAVER FLAVOUR
Our favourite trend and one that is relevant every year. There is never a time when it’s ok to be boring. Make sure you are keeping things fresh. A top tip is to pair a braver flavour with a more established flavour profile to make sure your product has maximum appeal.
Dare to be different with: Katsu Curry, Mangosteen, Smokey Strawberry, Tigers Blood & Manao.
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Not enough for you? In need of some more detail? A stickler for facts and figures? Get in touch to request our full Flavour Trends 2024 report to take a deep dive into the world of flavour.
