Say hello to natural tasting fruit flavours: fruit puree natural flavours.

Do you find that some fruit flavours are far too similar to sweets and confectionery, they just don’t have that natural fruit taste? We have the solution for you. Our puree natural flavours deliver an intense flavour profile with that real natural fruit flavour.

If you’re looking for that extra special flavour, or maybe looking to save costs by reducing the use of real fruit puree, you can’t go wrong with the I.T.S. natural puree flavours.

Save on costs with natural puree flavours.

If you work with fruit purees, you will have noticed the skyrocketing prices recently. Naming no names, but the cost of raspberry puree is becoming a little out of hand. Natural puree flavours offer a more cost-effective and cost-stable approach to getting that natural tasting flavour into food and drink.

Not only do they help save on costs, natural flavours can also be much more straightforward to work with. Add a few drops of flavour and away you go – no issues with cloudiness or having to worry about the stability of the product, all of which can happen with fruit purees. Your production team can thank us later.

It’s all about great tasting flavours.

Our Flavourists at I.T.S. have been busy developing a mouth-watering range of impactful fruit puree flavours that really deliver. Our puree flavour range offers a much more intense and sweet flavour, as if you have just crushed the real fruit itself – whilst also offering complicated ‘cooked’ notes to the tasting profile.

These powerful little flavours work perfectly on their own to deliver an impactful flavour, but can also work alongside actual fruit puree nicely – just so you can cut down the amount used and reduce the overall cost in use.

How to use natural fruit puree flavours.

The I.T.S. natural fruit puree range is open to all – we’ve seen great results used in beverages, dairy products and baked treats. So, whether you’re a keen brewer looking for your next fruity beer, or work in the dairy industry in need of the next big ice cream or yoghurt flavour – we might just have just the trick.

Oh, and not just dairy – did we mention these flavours are completely plant-based and allergen-free?

We’ve also been having a lot of fun in our Test Bakery pumping doughnuts full of jam packed with our puree flavours – delicious!

Don’t just take our word for it.

Get in touch to request a sample from our natural flavour puree range to give it a try yourself.

Strawberry Puree Natural Flavour – Request a sample

Raspberry Puree Natural Flavour – Request a sample

Passionfruit Puree Natural Flavour – Request a sample

Peach Puree Natural Flavour – Request a sample

Apricot Puree Natural Flavour – Request a sample

Banana Puree Natural Flavour – Request a sample

Blackberry Puree Natural Flavour – Request a sample

Mango Puree Natural Flavour – Request a sample

Need more information? Drop us a line to speak to a member of our team and find out more.

Flavour trends to help you stand out from the crowd in 2023.

It’s the start of the New Year and you’ve just sat down at your desk, dusted off your notepad and started to think about the year ahead. A daunting year, for many reasons – but have no fear, we are here to help on the flavour side of things.

New product development for food and drink heading into 2023 can be confusing. It is a balance of focusing on what already works, whilst also focusing on how to grab consumers’ attention in such a crowded market.

Our advice is to avoid being boring at all costs. Find ways to stand out from the crowd and create something that is really going to excite people. Blending in could be your biggest mistake in 2023.

We’ve highlighted six key braver flavour trends that will help inspire your food and drink development in 2023.

1) Flavours for Life

This is all about your big sellers, your core flavours, the ones that really pay the bills. Vanilla, chocolate, strawberry – you know the drill. Ok, this one isn’t all that brave. But, even we know when to be sensible – sometimes.

Before you venture off getting all excited about a crazy new idea, make sure you have a strong core range that can really compete with flavour. Remember, taste is everything. If you want those big repeat sales and volumes, you’re going to need a core range that delivers.

Top flavour tip: Try exciting flavour twists and positioning claims with your core flavours to help them stand out from the crowd. Core flavours don’t have to be boring. 

2) Classy Cocktails

Cocktails have quite frankly never been bigger. Not only are these flavours being driven by the growing RTD alcohol market, but also the huge rise in low and no products that use cocktail flavours.

Not to mention the category blurring we’ve been seeing, with cocktail flavours being used in bakery and dairy products. It’s an exciting time for cocktail flavours, with new flavours peaking in popularity all the time.

Top flavour tip: The standout flavours we are seeing in cocktails at the moment are Espresso Martini, Negroni and Passionfruit Martini. Make sure you are always on the edge with new cocktail flavours. 

3) Total Tropical

It’s time to get fruity. Some of the most interesting flavours coming through at the moment sit under the tasty category of tropical. This doesn’t just mean your standard fruit punch, or a little bit of pineapple – we’re talking the tropical flavours that really stand out from the crowd.

We’ve been sourcing some of the most obscure (and tasty) tropical fruits the world has to offer to help us develop some impactful and head-turning tropical tastes. It’s also about what you can do with tropical flavours to help them stand out and give them that extra premium and indulgent twist.

Top flavour tip: Try discovering new tropical fruits like Calamansi, or pairing popular tropical flavours with interesting flavour profiles like Passionfruit and Thyme.

4) Innovate Indulgence

Nothing reduces the stress levels and puts a smile on your face like a big slice of cake. Indulgence is very much in this year. There is always a time and a place to push the boat out and have something a little naughty. As basket spend is reduced and purchases will be highly scrutinised, when consumers do splash the cash, they are going to want it to be a treat.

Go wild with indulgent flavours that will really give consumers that warm fuzzy feeling. Chocolate, caramel, toffee, cream – we know, you’re salivating already. Go have fun with this one.

Top flavour tip: Try and push the boundaries – ever tried Miso Caramel? Or something a bit safer that is currently everywhere – Blonde Chocolate.

5) Twisting Traditions

The retro and nostalgia trend has been running strong for the last couple of years now. Brands are increasingly taking customers on a trip down memory lane to take them back to popular flavours of the past. It’s now time to take things a step further and give these much-loved traditional and retro flavours a modern twist.

This is such a great trend as you’ll be using a flavour people already know and love, whilst twisting it up with something new and exciting. A sure thing for success and to get some much-needed shelf space in the supermarket.

Top flavour tip: This trend gets even more exciting when you twist a tradition from a different category. Take a traditional flavour from the bakery category and blend it with a beverage product.

6) A Braver Flavour

The year of 2023 will no doubt see a slowdown in spending, with consumers both cutting back and changing what they eat and drink. The important thing to remember is that food and drink, especially from supermarkets, offers an affordable luxury for people. These aren’t big ticket items like holidays, cars and new tech – this is quick impulse purchases that can help raise the mood.

If people are going to spend more on a luxury food or drink item, they will want to make sure it’s money well spent with an exciting product. Make sure you are pushing boundaries and ensure your new product development is both brave and exciting.

Top flavour tip: If you’re a little worried about going all out with a braver flavour, pair something a bit more out there with something that people already know and love. The familiar flavour will gain their trust, and the braver flavour will tempt their adventurous nature.

Want to know more, or taste some of the braver flavour trends? Get in touch and we’ll sort you out with some flavour samples.

I.T.S. are going to the Food Manufacture Excellence Awards 2023.

Here we go! After 13 years of being the underdog and one of the few independent flavour suppliers, our rapid growth and successes have been recognised.

Our unique approach to natural flavourings (we call it, A Braver Flavour) have now been highlighted by Food Manufacture and shortlisted for Ingredients Manufacturing Company of the Year in the Food Manufacture Excellence Awards 2023.

In an industry full of huge corporate giants, it’s important we stuck to our guns and core values. I.T.S. have remained proudly independent whilst supplying to some of the largest food and drink manufactures and exciting start-up brands.

We couldn’t help for a little celebration and we are now excited to see what the awards bring next year – fingers crossed.

Mike Bagshaw, Owner of I.T.S. states: “When I started I.T.S. from my kitchen table back in 2009, one of my key aims was to inject some more fun into the flavour industry.

We didn’t look at the other successful flavour houses and say “we want to be like them”, we wanted to be ourselves and offer something different. I’m so proud of everything we’ve achieved, and hopefully we can bring home the award in February.”