Author: itsflavours

Calling all you brewers, distillers, and technologists. Our beverage specialist, Briony Rideout, gives you her top tips to stay ahead when developing beverages.

With a sector that is ever expanding and changing, it’s important to make sure you are taking all the right steps to stay ahead.

Briony works closely with our growing base of beverage customers, ensuring their products taste as good as possible and supplying them the right flavourings.

Tip 1) Keep Updated With Trends

It’s never been more important to keep updated with trends, no sector moves as quickly as a beverage, so ensuring you know what is coming next is crucial.

This is an ever-moving ballpark, and one you’ll never totally be able to get ahead of, but you’ve got to be in the game. Everything from constant visits to the supermarket, trips to fancy cocktail bars, trolling the internet and networking within the industry.

Our friends over the pond in the USA often set the scene for us, so it’s always good to see what they are doing.

Tip 2) Natural is Always Best

It’s sometimes tempting to take the easier or cheaper route of traditional synthetic flavourings, but it really pays to go natural. Natural flavourings instantly gives your product a more premium, ethical and healthy appeal.

Artificial is a big “no, no” in the eyes of the customer, so you want to stick with natural flavourings.

Tip 3) Health is No Joke

Sugar reduction is big and it’s not going away. The UK government are cracking down with sugar tax and consumers want to get healthy. Pumping your product with sugar isn’t going to impress anyone.

However, people still like a sweet taste. Play around with our sugar reduction solutions as these are improving all the time and can really pack a punch of sweetness. Natural flavourings offer great results when looking to boost sweetness and can also help mouthfeel too.

Tip 4) Fortune Flavours the Brave

Don’t be afraid to try something new. Just look at the success of the Hard Seltzer market – many breweries and distilleries have opened up new product lines in this exciting new market to great success.

This new and simple innovation is turning a lot of heads in the beverage world, but creating healthier, lower-calorie alcoholic beverages.

Tip 5) Taste Really Matters

Yes, a great brand can get your initial sales rolling in, but marketing and branding can only get you so far. For repeat consumers and real business growth, you’ll need flavours that really stand out. Taste is the most important factor of any product, hands down.

Tip 6) Delicate Balance of Acidity and Taste

Sweetness and acid balance is crucial, you can have a great flavour but if the sweetness or acidity doesn’t match it won’t be working as its best potential.

An example is when a low acid cola loses all cola flavour. Low acid can be caused by high mineral containing water, chemically binding the acid and neutralising it, thereby removing flavour – completely!

Tip 7) Know Your Seasons

This may sound like an obvious one, but it cannot be stated enough how important it is to focus on two crucial seasons in the beverage world. Summer and winter are the pillars of new launches in the drinks sector.

These two times of year really stimulate people’s appetite for new and exciting products. They are both perfect for launching refreshing and premium beverage products.

Tip 8) Experiment with Flavour Profiles

Flavourings can be much more complex and interesting than a straightforward orange flavour. Make sure you try out different styles and profiles. Flavourings are able to adjust to the most minor of subtle flavour notes. For example, it could be a fruity, juicy, peely, oily, zingy, sharp or tart orange – the list goes on.

Trying these more detailed flavour notes helps your product really stand out, bringing provenance and also offer premium positioning on shelf.

Tip 9) Know your Flavourings

It’s important to know your flavourings, natural or non-natural, liquid or powdered and most importantly what application they are suited for.

We tailor-make many of our flavourings for certain applications and styles, so you need to ensure the flavourings you’re using are fit for purpose. Sure, off the shelf solutions are super helpful and we offer these to many customers, but it is important to double-check the flavouring requirements.

Tip 10) Keep it Simple and Have Fun

Having fun is key – the beverage sector is an incredibly exciting and rewarding place to work. Make sure you’re enjoying it and don’t be afraid to fail and try again.

Always try and keep it simple, many people will try to sell you the latest complicated ingredients by baffling you with science. The truth is you just need a strong base, some great flavourings, and the rest will come.

If you want to talk through any of these tips in more detail, or just get your hands on some of our tasty flavourings click here to get in touch.

Whether you call it vegan or plant-based, there is no denying this trend isn’t going away anytime soon.

Whether you call it vegan or plant-based, there is no denying, this is not just a trend, but a new way of producing food and drinks. The vegan diet is becoming increasingly popular with more people deciding to go vegan for ethical, environmental or health reasons.

Adopting a plant-based diet no longer means that favourites such as “meats” and “cheeses” must be sacrificed. The food industry has reacted strongly to the trend with some very good alternative products – a classic cheddar, creamy brie or a stilton that packs a punch, it’s all available.

In support of this trend, we have created a range of vegan cheese flavourings and seasonings that can be added to a wide range of vegan products to deliver characteristic savoury cheese notes. Trust us, they certainly pack a punch and come in a wide variety of flavour profiles.

In addition to vegan cheese itself, these flavourings work really well in a number of other interesting products. We’ve already launched into some supermarket favourite bakery products. We won’t say which, but we’re confident if you’re a fan of cheese bakery, you’ve probably already tried it.

Our innovation team are constantly evolving our vegan cheese flavourings, but some of our favourites at the moment are:

• Mature Cheddar Cheese
• Cream Cheese
• Blue Cheese
• Brie-Style
• Smoked Cheese
• Emmental-Style
• Wensleydale-Style
• Gouda-Style
• Garlic & Herb – Boursin-Style
• Feta Cheese

We find these flavourings also work extremely well in combination with other complementary flavourings such as apple, cranberry, blueberry, maple and walnut, to name a few.

All our vegan flavourings are 100% plant-based, natural and allergen-free.

Get in touch to request a sample or to find out more.

What does Christmas look like in the middle of a global Pandemic and a rapid change of consumer lifestyle?

There is no way of sugar coating it, this Christmas is not going to be like any before it. COVID-19 has caused a worldwide Pandemic that has impacted us in more ways than we may yet truly understand. Along with the difficult medical consequences of a deadly virus, also comes the lifestyle disruption to just about everyone.

The food and beverage sectors have been on a roller coaster of a journey with the virus. From initial panic buying of everyday essentials, to the shutdown of the hospitality sector, to now facing a constant future of uncertainty. The food and beverage industry is influenced heavily on consumer habits and lifestyles which is ever changing and evolving. Many are forecasting that COVID-19 has caused technology and consumer habits to accelerate by over 5 years in a matter of months.

A recent poll by The Grocer showed 53% of respondents were worried for a second wave of COVID-19 and 20% worried about a cancelled Christmas – what should we really expect this Christmas?

Christmas Day to drive supermarket sales to record high

Christmas is traditionally a time when people of all ages in a family pack into households and squash as many as they can around a table – how does this look in the COVID-19 age? These gatherings are likely to be separated up into smaller individual gatherings, or maybe just with one household. This will crucially mean that more Christmas turkey will be needed, and not just turkey, more of everything.

If the current rule of six remains in place in the UK, food and beverage retail could potentially see one of its busiest ever years. Pack sizes will also need to be revaluated to target the smaller gatherings – 24 Christmas crackers, how about a new 4 pack? Bigger gatherings now being reduced into more smaller gatherings will encourage more repeat purchasing to restock the cupboards.

Customer behaviour this Christmas

Everyone knows this Christmas is going to set records for online shopping. With online shopping already being huge at Christmas, and now with its dramatic rise over the last year, it looks to truly dominate. Busy supermarkets and anxiety around COVID-19 will push millions to order their Christmas shop online. Now with discount stores like Aldi joining in the success of ordering online and click and collect – the retail stores look under more pressure than ever.

Due to this uptick in online selling, the retailers need to ensure they do it right. Shopping time will be reduced, with customers wanting to get in and out the shop as quickly as possible. Core ranges and big brands will look to dominate shelf space as customers look to make quick decisions on products they already know and love. The battle here will be for brands to ensure this does not impact their innovation and new product development. The balance of trust and excitement will be critical.

Could this be the earliest start to Christmas shopping? With threats of further lockdowns and the mad rush for a Christmas turkey could send customers rushing to shops earlier than planned. Retailers and brands will be aware of this and start promoting Christmas ranges even earlier.

In-home is the new out-of-home

At Christmas, the hospitality and out-of-home industries traditionally have their busiest times of the year. From busy office parties, to friends and family reuniting – these occasions help fill up the bars and restaurants over the Christmas period. This year the hospitality sector is going to have to be forward thinking and innovative to find ways they can engage with their usual customers within their homes. From interactive cocktail evenings, to fancy meals being delivered to your door – there are many options available.

If the hospitality sector doesn’t pick up on this trend, then the supermarkets will surely jump in to fill the void buy offering new ranges of products to help enhance in-home Christmas experiences. New flavours, textures and products will be filling up the shelves to help tap into customers’ desires for exciting experiences.

This Christmas presents many challenges for both the in-home and out-of-home sectors, but also both are presented with new opportunities. Brands will need a competitive core range and innovative and exciting products to keep consumers happy this Christmas.

Get in touch with our team to discuss your ranges and how a braver flavour can help your products stand out from the crowd.

Sugar reduction is the fine line between health and indulgent products. How do the bakers and lawmakers meet in the middle with a solution that fits everyone?

Speak to most bakers on the street and they will tell you that Public Health England is on the warpath with cracking down on sugar within bakery. The UK Government is putting pressure on brands and retailers to look to manufacturers to help them reduce sugar content across the board. Nearly every baker has been tasked with the challenge of reducing sugar in their bakes, but also making sure they keep that same sweet taste.

Many bakers will tell you that it isn’t the sugary products that are the problem, but the amount people consume, and the increasingly sedated lifestyles they lead. These cakes and biscuits are fine as part of a balanced diet, and also play a huge part in our emotional relationship with enjoying food. Let’s face it, what would a birthday be without cake? Sweet bakery plays a huge role in our indulgence and celebration.

Why do people buy sweet bakery?

If you look at some interesting statistics on why people buy sweet bakery, with 51% claiming the main reason is taste* and 31% claiming it’s because “it makes me happy”*. Sweet bakery is clearly an indulgent product that people look to for the sweet flavours. It’s also clear consumers know these products are unhealthy, with only 9% of people claiming they purchase for health benefits*.

There is also a clear demand for healthier products, with the rise of many new brands to the bakery world promoting sugar-free and low-calorie claims. At I.T.S. we work on both sides of the argument, with many traditional bakery products, but also helping bring sugar content down.

What I.T.S. is doing to tackle sugar reduction

We have seen the best results are when sugar still plays a part, but also reducing the content and using natural flavourings to help boost the sweetness. Mike Bagshaw, Founder of I.T.S., and former Chairmen of the British Society of Baking weighs in by saying “Sweet bakery will always need sugar, and that’s ok. No one is eating a doughnut because it’s healthy. I see the future of bakery having two lanes – one side will sit with your traditional indulgent bakery, and on the other will be your new health-based products. One doesn’t replace the other”.

Through Mike’s vision of the bakery market at I.T.S., we have developed a strong range of sugar reduction solutions. By using natural flavourings, we can help brands reduce sugar content by up to 50% in some applications. Flavouring solutions also can help with texture issues and binding. This range of natural flavourings enhances the sweetness flavour as sugar is removed and can be declared as a natural flavouring on the pack.

The future of sugar reduction

To answer the question if sugar reduction really is a baker’s worst nightmare, we’d say that sugar reduction should never have an overriding impact on an indulgent products taste. What is the point of eating a cake if it doesn’t taste good? The whole point of indulgence is great taste.

This is why sugar reduction needs to be done right, or not at all. We are working with many new brands in the healthy bakery space that are doing some fantastic things with flavour on low-calorie bakes.

Fancy entering the new healthy bakery category, or maybe you want to try take on the indulgent bakery space and make a healthy doughnut? We’ll help you give it go.

Get in touch to request samples of our sugar reduction range of natural flavourings.

*Innova Market Research