Author: itsflavours

The Ultimate Extracted Pure Vanilla Flavour

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Make your ice cream and cakes look and taste authentic with our new extracted pure Bourbon Vanilla powder.

Looking to boost a vanilla flavour with all-natural and pure ingredients? Do you want the authentic look of vanilla? Look no further than our extracted ground Bourbon Vanilla powder. A cost-effective vanilla powder that delivers visually and compliments the existing vanilla flavour.

This vanilla powder is made from vanilla pods that have been used to produce vanilla extract. The extracted natural and pure vanilla powder has a distinctive mild Bourbon Vanilla flavour that remains after the single extraction process. 

Extracting vanilla flavour to make pure Bourbon Vanilla powder.

The used vanilla pods are dried and finely milled to obtain a fine homogeneous powder. The vanilla powder has a mild vanilla and fruit flavour and aroma. It is perfect for adding to sauces, desserts and ice cream, to compliment the sensory and visual appeal.

Request a Bourbon Vanilla powder sample.

The extracted Bourbon Vanilla ground is:

  • Kosher Certified
  • Vegetarian Suitable
  • Vegan Suitable
  • Allergen-free

Get in touch to request a sample to see how it can work for you.


REQUEST A SAMPLE

Bravest Flavour Trends for Food and Drink 2024

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FLAVOUR TREND FORECAST FOR 2024

Take a journey into the future of flavour. Our team of natural flavour experts have connected the dots to pull together the bravest flavour trends for the year ahead.

We’ve tracked down countless online research platforms, trawled the supermarkets, not to mention eating and drinking our way through countless cafes, bars and restaurants across the globe. 

Explore our top flavour tips below:

NEWFOUND NOSTALGIA

Consumers love a trip down memory lane. Make sure you revisit popular flavours from the past, but with an added newfound twist. Nostalgic dessert flavours are big, but now it’s time to get braver with a new spin. Bring old flavours into 2024.

Put your own spin on: Marzipan, Custard, Sherbet, Gingerbread & Candy Floss.

Request a sample.

FOREVER FLORAL

Floral has officially hit the mainstream. Floral and botanicals have been around for a while, but mainly in the premium sectors. It’s now being seen with much wider distribution. These floral flavours can be a little different, so make sure you pair with something fruity. 

Start blossoming with: Elderflower, Rose, Orange Blossom, Hibiscus & Geranium.

Request a sample.

CREATIVE CARAMEL

Salted caramel, and now caramelised biscuit. There is simply no stopping the popularity of caramel based flavours. Anything with caramel seems to be going down a storm. Make sure you are being creative with caramel.

Sweeten up with: Salted Caramel Latte, Caramelised Apple, Blonde Chocolate, Caramelised Biscuit & Dulce De Leche.

Request a sample.

creative caramel flavour trend

BARBIE WORLD

Hear us out on this one. This isn’t just about Barbie. It’s about joining in with pop culture and mainstream trends. Create a flavour to join in with the conversation – just make sure it’s the right one. Timing is everything with this trend. 

Start creating your own with: Smokey Caramel, Neopolitan, Toasted Popcorn, Jalapeno & Spiced Apple.

Request a sample.

FOR REAL FRUITS

Consumers are increasingly looking for natural flavour profiles and moving away from the sweeter confectionery styles. Authenticity is a big deal in food and drink in 2024. Make sure your flavours taste just like the real thing.

Keep it real with: Pineapple Puree, Blueberry Puree, Passion Fruit Puree, Raspberry Puree & Apricot Puree. 

Request a sample.

peach flavour trend

A BRAVER FLAVOUR

Our favourite trend and one that is relevant every year. There is never a time when it’s ok to be boring. Make sure you are keeping things fresh. A top tip is to pair a braver flavour with a more established flavour profile to make sure your product has maximum appeal. 

Dare to be different with: Katsu Curry, Mangosteen, Smokey Strawberry, Tigers Blood & Manao.

Request a sample.

Not enough for you? In need of some more detail? A stickler for facts and figures? Get in touch to request our full Flavour Trends 2024 report to take a deep dive into the world of flavour. 


DOWNLOAD FLAVOUR REPORT

What’s Hot this Christmas in UK Supermarkets

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Food and Drink Trends this Christmas.

Now the dust has settled and supermarkets are stuffed to capacity with glitz and glamour, we jumped head first into the sparkliest aisle in the supermarket. 

Discover what’s hot this Christmas with food and drink in UK supermarkets.

Mince Pies, but not as we know them.

Finally! Mince Pies are getting a little more exciting. We’ve got nothing against a good old mince pie, it’s just that we felt they could do with a facelift. 

Luckily, our prayers were answered. Taking inspiration from the Hot Cross Bun category we’ve started to see a rise in premium flavoured mince pies.

A special shout out to the chocolate and cherry mince pies at Asda. 

i.t.s. flavour trends chocolate and cherry mince pies

Chocolate, any way you want it. 

If it’s not broke, don’t fix it. Chocolate isn’t going anywhere. 

But, in true braver flavour spirit – it’s chocolate ramped up. Mint chocolate, salted chocolate, blonde chocolate, orange chocolate. Make sure you are doing something interesting with it.  

Our special shout-out goes to Tesco with their White Forest flavoured ice cream – yum. 

I.T.S. flavour trends white forest flavour ice cream

Berries, with a little bit of Christmas spice.

We’ve been tracking this one for a while. We first spotted it launched in Harrods when we indulged in their mulled berry-filled doughnuts. 

Since then we’ve been singing its praises to anyone that will listen – hoping it will catch on this Christmas. And, guess what – it’s here. 

Our shout-out goes to Aldi’s Mixed Berry Cider which even has the excitement of glitter – and who doesn’t love a little shimmer at Christmas? 

I.T.S. flavour trends mulled berry

Caramel, you can’t escape it, but why would you want to?

We set you the challenge of trying to avoid caramel this Christmas. Impossible. Everywhere you look another flavour pairing boasts the caramel label.

Leading the way is Caramelised Biscuit. We are pretty sure almost every brand has its own offering at the moment. 

Special shout-out? We couldn’t choose just one. Just get out there and fill your basket with this indulgent flavour. 

 

I.T.S. christmas trends caramelised biscuit

Christmas, the perfect time for flavour. 

There are so many other exciting flavours we’ve seen rising in popularity this Christmas.

Flavours like spiced apple, brown butter, candy cane, marmalade, spiced rum, and almond are some of the tasty flavours to make sure you try this Christmas. 

Don’t forget – if you’re looking ahead to next year, get in touch to request some natural flavour samples to get your development started early.  

I.T.S. christmas flavour trends

REQUEST CHRISTMAS FLAVOUR SAMPLES

I.T.S. Supports West Berkshire Christmas Toy Appeal

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Giving something back this Christmas.

The I.T.S. team will once again be supporting the West Berkshire Toy Appeal this Christmas. The special cause is an important charity that helps ensure underprivileged children receive gifts at Christmas. 

Last year we were introduced to the charity by our very own, Sam Tucker, who works in our Technical and Quality teams. Sam was alerted to the fact that donations were down and asked I.T.S. Founder, Mike Bagshaw, if I.T.S. could step in. 

After seeing the help and joy the donations spread last year, we committed to continuing donations to the West Berkshire Toy Appeal. 

Click here to find out more and find out how can get involved with the West Berkshire Toy Appeal. 

A Day in the Life of Natural Flavour Manufacturing

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Understanding Natural Flavours.

In September 2023, leading food and drink publisher, Food Manufacture, came to visit I.T.S. HQ for a quick tour of what life is like in the world of flavour making. 

A day in the life of I.T.S and natural flavour manufacturing.

We love it when friends come to visit at I.T.S. – that is why our door is always open to customers and suppliers to pop by and say hello whenever they are in town. Our good friends from Food Manufacture (Bethan Grylls, Editor, and William Dodds Deputy Editor) approached us to ask if they could come and shoot a short video highlighting what goes on in the day of a natural flavour manufacturer.  Never one to pass up an opportunity, we obliged and welcomed the team on-site. 

Natural flavours don’t have to be so secretive

Why is it that most natural flavour companies are so secretive about their work? We love sharing how we do things and are happy to shout it from the rooftops. 

That’s why we gave a special tour to Food Manufacture to show them all about what we do. We gave a complete tour of our facilities- test bakery, flavour library, flavour production facility, and beverage development suite – even our very own bar! 

Step inside I.T.S. flavours

Click here to watch the video and find out more about what Food Manufacture had to say about their day exploring I.T.S. 

I.T.S. at IBA 2023 – World’s Leading Trade Fair for Bakery

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We are ready to unleash our natural flavours at the world’s largest trade fair for bakery and confectionery.

The I.T.S. team are dusting off their lederhosen and heading to Munich for the IBA 2023 trade show. We’ll be ready and waiting at booth B4 / 344 with heaps of tasty flavours for visitors to taste.

The IBA trade show will take place from October 22 to 26, 2023 at the Fairground Munich.

We’re baking something special ready for IBA 2023

You aren’t going to want to miss us. Our team has been busy prepping in our test bakery some tasty baked treats that are packed with flavour. 

That’s not all. If you need a break from all the bread and cake on show – we’ll have some other refreshments to keep you going (all infused with our natural flavours of course). 

Natural flavours will be on show at the place to be for the bakery industry.

IBA is the world’s leading trade fair for bakery, confectionery and snacks and offers a unique platform where the latest trends and innovations in the industry are presented.

The leading trade fair not only impresses international exhibitors, who can present themselves and make new contacts by means of innovative participation opportunities. IBA also provides the trade fair audience with a unique cross-section of the entire trade, thanks to the wide-ranging portfolio from raw materials manufacturers and packaging technology to traditional crafts and digitalization.

Selected focus topics bring current issues and developments to the fore and offer a additional information.

Click here to find out more info and register to attend. Or, if you’d like to get in touch to arrange a meeting at the show to discuss natural flavours – drop us a message. 

Bakery Flavours of The Future

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Bakery flavour trends to keep an eye on in 2024.

The baking industry has never been more progressive and forward-thinking. Artisan and craft bakeries are inspiring change and driving new trends. 

The mixture of social media and customer demand for exciting new flavours has kept the baking industry on its toes. Read our Bakery Flavour Trends report to get the lowdown. 

We’ve analysed product launch data to highlight the fastest-growing flavours across all categories in bakery. 

Fastest growing bakery flavours across the UK and USA.

We’ve looked at data across key markets that influence trends like the USA and UK. We’ve studied data across all sectors like baked snacking, cakes, muffins, doughnuts, pastries – you name it, we looked. 

Milk chocolate will always be the most popular flavour in the baking industry.

An obvious choice for top spot for bakery flavours in 2022 and one we don’t think will be toppled anytime soon. Milk chocolate is pretty much the first flavour on any bakeries product list.

Now the challenge is how to do you keep it interesting?

Pear, the traditional flavour is beginning to come back into fashion.

A classic flavour that is making waves in grown-up and premium baked products. From up-market pastries, to fancy biscuits – pear launches are really stepping up the game.

Pear is also a great flavour to pair with other tasty flavours.

Do you want to know more about flavours are trending in bakery? Make sure you check out our Bakery Flavour Trends report. 


BAKERY FLAVOUR TRENDS REPORT

Braver Beverage Flavour Trends for 2024

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Beverage flavours to get your taste buds bubbling with excitement.

Are you on the look out for the next big flavour in the beverage sector? Or maybe you just want to discover the most popular flavours in drinks?

The I.T.S. team have crunched the numbers and put together a flavour trend snapshot for the beverage sector. We’ve been tracking product launches from every corner of the beverage category – even products from across the pond in the USA. 

Why are beverage flavour trends so important?

It’s not hard to figure out why keeping tabs on the beverage flavour launches is so important. If there is one sector that constantly pushes things forward it would be beverage. Whatever area of food and drink you might be interested in – you need to keep an eye on what the latest smoothie or energy drinks flavours are. 

You’ve been living under a rock if you haven’t seen weird and wonderful drink brand flavours taking over the bakery and dairy category. 

Orange is the most popular flavour in beverages.

Our data tracking product launches showed that orange was the most popular flavour across all areas of beverage. Driven by the high consumer confidence, health connotations and new exciting variations e.g. blood orange. 

If you’re looking for a flavour for a new beverage range, or evaluating your core range of products, you simply cannot lose with orange. 

Prickly pear is the fastest-growing flavour in new drink product launches.

Here is one for those of you looking for a braver flavour. Prickly pear shows huge growth across the beverage category over the last 5 years. It doesn’t sound like much, but it sure does pack a punch of flavour. 

Do you want to learn more about prickly pear flavour? Or maybe you want to know just exactly how popular orange is? Click here to read our full flavour trend snapshot of the beverage category.

The flavour trend report gives you heaps more flavours that you need to be on the lookout for – make sure you don’t miss out. 


DOWNLOAD BEVERAGE FLAVOUR TREND SNAPSHOT

Hottest Flavour Trends in Dairy & Dairy Alternatives 2023

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Moo-ve over boring flavours in dairy and dairy alternatives.

It’s time for boring flavours in the dairy and dairy category to moo-ve over. We have put in the hard work of looking at the category to outline the biggest and fastest growing flavours emerging.

Our new report outlines the flavours you need to be working with in a whole range of dairy categories. Ice cream flavours, yoghurt flavours and of course flavoured milk – we’ve looked at it all.

Your one stop shop for all your flavour trend needs in the dairy and dairy alternative category. There has never been a more exciting time for the category as the growing dairy alternative space is pushing innovation with new and exciting flavours. 

Click here to download the report and get started with braver flavours.

Flavour Trends On Show At PLMA 2023

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I.T.S. team to share the latest adventures in flavour trends at PLMA 2023.

I.T.S. will be heading to PLMA 2023 to exhibit for the very first time. We are coming jam packed full of tasty flavours and interesting new trends. 

PLMA 2023 takes place in Amsterdam on 23-24 May 2023. Food and drink professionals visit PLMA’s “World of Private Label” International Trade Show each year to discover private label suppliers and products right for their operations and customers.

The event brings people from all over Europe to share just about everything you’d need for new and exciting private label. From natural flavourings, to tasty cakes and finished products – you’ll find it all.

Private label now accounts for more than 40% of all products sold in seven European countries and for more than 30% in another nine countries in Europe. So now is certainly the time to be paying attention to private label.

Click here to find out more about the PLMA World of Private Label” International Trade Show and register to visit.