The food and drink world is shifting fast, and we’re here to help you stay ahead of the curve. Let’s dive into what’s shaking up the industry right now.
Brace yourselves… it’s not all that pretty.
Big Picture: The World is a Bit of a Mess
We all know it—things are uncertain. Global conflicts, climate chaos, and economic pressures are hitting people hard. Social media amplifies this uncertainty, making the world feel both closer and further apart at the same time.
We are living in a time of extremes. No more fence-sitting.
Tech Bites Back: AI & Weight Loss Trends
Technology is on the brink of massive change. We’re shifting from a world that uses technology to a world led by technology.
- AI is everywhere—even in food and drink. A +720% rise in AI-related product launches tells us one thing: brands are using tech to innovate. AI is transforming everything from manufacturing and supply chains to product development.
- The Ozempic effect is real. The Hollywood weight-loss jab has gone mainstream. The appetite suppressant, made famous by the stars, is gaining momentum. There’s been a 10% increase in weight-management product launches. Consumers want healthier options that don’t compromise on flavour. The challenge? Making these products taste amazing. That’s where natural flavour innovation comes in.
If you’re not on the tech train already, get prepped and jump on board. You can’t afford to be left behind.
Just for You: Let’s Get Personal
This might just be the most important trend. Health claims have never been so niche and personal. People want food that fits their lifestyle, culture, and health needs.
- 48% of U.S. women say they need better education on women’s health and nutrition.
- 50% of global consumers want food and drink that reflects their traditions.
This is a massive opportunity. Whether it’s bringing bold regional flavours into mainstream products, crafting nostalgic comfort flavours, or adding functional benefits like hydration and brain health, brands that get personal will win big.
Trust Issues: The Time for Brands is Now
Supermarkets are upping their game. The big retailers are offering premium flavours and formats at competitive prices, pushing brands harder than ever. Gone are the days when own-label products were the boring option. Brands must double down on loyalty to build stronger relationships with customers.
- 40% of UK consumers want to know more about the people behind their food.
- 58% say collaborations between brands make products more appealing.
That means transparency, authenticity, and great storytelling matter. Showcasing sustainability, origin stories, and partnerships isn’t just a bonus—it’s essential.
The Pricing Crisis: What’s Getting More Expensive Now?
Cocoa, oranges, butter—yikes, it’s getting crazy out there. What’s next? Make sure you have a Plan B to protect your supply chain and margins.
- Cocoa prices? Up 300% in 2024. Chocolate makers, we feel your pain.
- Butter costs keep climbing. Thirty-seven out of 117 butter SKUs in UK supermarkets went up in price late last year.
- Oranges are in short supply. Juices and citrus-flavoured products are taking a hit.
So, what’s the move? Brands are getting creative—reformulating recipes, exploring alternative ingredients, and using natural flavours to maintain taste while balancing costs. Smart solutions are everything right now.
The Bottom Line: How to Navigate this Mess
The food and drink industry is changing fast. Prices are rising, tech is evolving, and consumer expectations are higher than ever. Brands that stay flexible, invest in bold flavours, and build trust will come out on top.
At I.T.S., we’ve got the natural flavour solutions to keep your products exciting, relevant, and cost-effective. Let’s talk about how we can help.
